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User Acceptance in the Sharing Economy: An explanatory study of Transportation Network Companies in China based on UTAUT2
Jönköping University, Jönköping International Business School, JIBS, Informatics.
Jönköping University, Jönköping International Business School, JIBS, Informatics.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

For many years, research on user acceptance of different technologies has been one of the most important topics within the field of information systems. In markets with the sheer size and uniqueness of the Chinese mobile economy fostered rapid development of sharing economy firms. Transportation Network Companies (TNC) can be regarded as a context of the sharing economy that focuses on personal transportation. Intrigued by the immense success of TNC and notorious competition between TNC companies Uber and DiDi in China, we study why users are susceptible to TNC. In this study, user acceptance is defined as intention to use TNC and the actual use of TNC. This study aims to examine what factors affect user acceptance of TNC in China and to what extent. By this, the thesis aims to provide TNC with adequate recommendations for success. The state of the art user acceptance model UTAUT2 has been used in this research with an explanatory purpose and a deductive approach. The UTAUT2 model consists of factors related to user acceptance, such as Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value and Habit. These factors were individually tested with Simple Linear Regression to determine their influence on user acceptance. These calculations were executed upon quantitative data from an electronically distributed survey. Upon analysis of the findings, research and practical implications are provided such as managerial recommendations for how TNC can raise user acceptance and increase market share.

Place, publisher, year, edition, pages
2017. , p. 87
Keywords [en]
User Acceptance, TNC, Transportation Network Company, Sharing Economy, UTAUT2, China, DiDi, Uber
National Category
Information Systems
Identifiers
URN: urn:nbn:se:hj:diva-38100ISRN: JU-IHH-IKA-2-20170062OAI: oai:DiVA.org:hj-38100DiVA, id: diva2:1163429
Subject / course
IHH, Informatics
Presentation
2017-05-22, Gjuterigatan 5, 553 18 Jönköping, Sweden, Jönköping, 10:00 (English)
Supervisors
Examiners
Available from: 2017-12-07 Created: 2017-12-07 Last updated: 2018-01-13Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • rtf