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Hashtags and followers An experimental study of the online social network Twitter
Blekinge Tekniska Högskola, Institutionen för datalogi och datorsystemteknik.
Blekinge Tekniska Högskola, Institutionen för datalogi och datorsystemteknik.ORCID iD: 0000-0002-0535-1761
Twitter Inc, San Francisco, CA USA..
2016 (English)In: Social Network Analysis and Mining, ISSN 1869-5450, E-ISSN 1869-5469, Vol. 6, no 1, article id UNSP 12Article in journal (Refereed) Published
Abstract [en]

We have conducted an analysis of data from 502,891 Twitter users and focused on investigating the potential correlation between hashtags and the increase of followers to determine whether the addition of hashtags to tweets produces new followers. We have designed an experiment with two groups of users: one tweeting with random hashtags and one tweeting without hashtags. The results showed that there is a correlation between hashtags and followers: on average, users tweeting with hashtags increased their followers by 2.88, while users tweeting without hashtags increased 0.88 followers. We present a simple, reproducible approach to extract and analyze Twitter user data for this and similar purposes.

Place, publisher, year, edition, pages
Springer, 2016. Vol. 6, no 1, article id UNSP 12
Keywords [en]
Experimental study, Correlational analysis, Hashtags, Followers
National Category
Media and Communication Technology Other Computer and Information Science
Identifiers
URN: urn:nbn:se:hj:diva-37959DOI: 10.1007/s13278-016-0320-6ISI: 000381220500012Scopus ID: 2-s2.0-84961252872OAI: oai:DiVA.org:hj-37959DiVA, id: diva2:1159734
Available from: 2016-09-30 Created: 2017-11-23 Last updated: 2018-10-16Bibliographically approved

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Lavesson, Niklas

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