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Innovation strategies and firm performance: Simple or complex strategies?
Centre for Innovation, Research and Competence in the Learning Economy (CIRCLE), Lund University, Lund, Sweden.
Jönköping University, Jönköping International Business School, JIBS, Economics. Jönköping University, Jönköping International Business School, JIBS, Centre of Excellence for Science and Innovation Studies (CESIS). Jönköping University, Jönköping International Business School, JIBS Entrepreneurship Centre. Jönköping University, Jönköping International Business School, JIBS, Institutet för näringslivsanalys. Centre of Excellence for Science and Innovation Studies (CESIS), KTH, Stockholm, Sweden.ORCID iD: 0000-0002-1315-9753
2016 (English)In: Economics of Innovation and New Technology, ISSN 1043-8599, E-ISSN 1476-8364, Vol. 25, no 7, p. 631-650Article in journal (Refereed) Published
Abstract [en]

This paper analyzes the effect of various innovation strategies (ISs) of firms on their future performance, captured by labor productivity. Using five waves of the Community Innovation Survey in Sweden, we have traced the innovative behavior of firms over a decade, that is, from 2002 to 2012. We defined ISs to be either simple or complex (in various degrees). We call an IS a simple IS when firms engage in only one of the four types of Schumpeterian innovations, that is, product, process, marketing, or organizational, while a complex IS is when firms simultaneously engage in more than one type. The main findings indicate that those firms that choose and afford to have complex ISs are better off in terms of their future productivity in comparison with those firms that choose not to innovative (base group) and also in comparison with those firms that choose simple ISs. The results are mostly robust for those complex innovators that have a higher degree of complexity and also keep the balance between technological (product and process) and non-technological (organizational and marketing) innovations.

Place, publisher, year, edition, pages
Taylor & Francis, 2016. Vol. 25, no 7, p. 631-650
Keywords [en]
Community Innovation Survey, complex, firm level, firm performance, Innovation strategy, panel, productivity, simple
National Category
Business Administration Economics
Identifiers
URN: urn:nbn:se:hj:diva-37433DOI: 10.1080/10438599.2015.1108109ISI: 000410576000001Scopus ID: 2-s2.0-84947733840OAI: oai:DiVA.org:hj-37433DiVA, id: diva2:1145584
Available from: 2017-09-29 Created: 2017-09-29 Last updated: 2017-10-03Bibliographically approved

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Karlsson, Charlie

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