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Entrepreneurial selves, feminine corporeality and lifestyle blogging in Singapore
Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre (MMTC). National University of Singapore, Queenstown, Singapore.
National Institute of Education, Singapore.
2017 (English)In: Asian Journal of Social Science, ISSN 1568-4849, E-ISSN 2212-3857, Vol. 45, no 4-5, 385-408 p.Article in journal (Refereed) Published
Abstract [en]

The making of the entrepreneurial self is a dominant trope of contemporary media culture, and a multitude of media formats across divergent national contexts showcase the contemporary obsession with media visibility and the attainment of celebrity status as the most aspirational form of social mobility. In Singapore, commercial lifestyle blogs are prime examples of entrepreneurial identity-making as websites almost exclusively created by young women, showcasing user-generated content oriented around the pleasures of consumption as a means of empowerment, self-actualisation and individualisation. By analysing content on a selection of blogs, this article aims to answer the following questions: To what extent are Singaporean women’s identities contingent upon material consumption as a means of identity creation? How do blogs created by women demonstrate an entrepreneurial investment in their appearance and feminine corporeality as the means of perceived empowerment, even at the expense of more formal and structured forms of individualisation, such as education?

Place, publisher, year, edition, pages
Brill Academic Publishers, 2017. Vol. 45, no 4-5, 385-408 p.
Keyword [en]
individualisation; Singapore; Influencers; consumption; blogging
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-37038DOI: 10.1163/15685314-04504002ISI: XYZScopus ID: 2-s2.0-85027371993Local ID: IHHMMTCISOAI: oai:DiVA.org:hj-37038DiVA: diva2:1136555
Available from: 2017-08-28 Created: 2017-08-28 Last updated: 2017-09-05Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf