Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The celebrified journalist: Journalistic self-promotion and branding in celebrity constructions on Twitter
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
2017 (English)In: Journalism Studies, ISSN 1461-670X, E-ISSN 1469-9699Article in journal (Refereed) Epub ahead of print
Sustainable development
Sustainable Development
Abstract [en]

Ongoing transformations of the media ecology in the direction of greater digitization have increasingly blurred the boundaries between professional journalists and other information brokers; the former now must work hard to distinguish themselves from the latter. Notable among these developments is a shift towards the individualization of journalism, with journalists seeming to spend more time building personal brands, for instance on Twitter, than on building organizational ones. Within journalism research there is a growing interest in the use of Twitter for journalistic self-promotion and branding, but studies are still scarce, and the ways in which journalistic self-promotion is discursively constituted need further empirical and theoretical attention. By means of a critical discourse analysis of the tweets of a widely followed journalist in Sweden, and through the theoretical lens of celebrity, this study aims to contribute knowledge about how journalistic self-promotion discourses evolving in the digitized media setting are constituted. The article identifies discourses that construct celebrity through (1) “fame by association,” (2) asymmetrical communication, and (3) “lifestreaming.” It concludes by discussing “celebrification” as a vital component of journalistic self-promotion discourses as well as the power aspects of ubiquitous self-promotional discourses, which are deeply embedded in the general structures of society.

Place, publisher, year, edition, pages
Taylor & Francis, 2017.
Keywords [en]
Social media, journalism, celebrification, CDA, journalistic identity, self-commodification, self-production, selfies
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-36924DOI: 10.1080/1461670X.2017.1349548Scopus ID: 2-s2.0-85026788092OAI: oai:DiVA.org:hj-36924DiVA, id: diva2:1134206
Available from: 2017-08-18 Created: 2017-08-18 Last updated: 2017-09-08

Open Access in DiVA

The full text will be freely available from 2019-02-04 08:00
Available from 2019-02-04 08:00

Other links

Publisher's full textScopus

Authority records BETA

Olausson, Ulrika

Search in DiVA

By author/editor
Olausson, Ulrika
By organisation
HLK, Media and Communication Studies
In the same journal
Journalism Studies
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 116 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf