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Bringing Business Schools Into The STEM Era
Hult International Business School, US.ORCID iD: 0000-0001-8391-9378
2015 (English)In: Global Focus: the E F M D business magazine, ISSN 1784-2344, Vol. 10, no 3, p. 32-36Article in journal (Other (popular science, discussion, etc.)) Published
Abstract [en]

Science, technology, engineering and maths (the so-called STEM subjects) are the driving force behind the most promising and lucrative businesses of the future. But turning such developments into commercially successful innovations requires people who understand STEM as well as organisation and management.

Gone are the days when an MBA generalist with a strong marketing education could fathom the potential of new businesses creating products and services to utilise STEM advances. Today’s managers need a solid business background but also the knowledge of the innovative potential deriving from their company’s progress in STEM fields.

Place, publisher, year, edition, pages
European Foundation for Management Development , 2015. Vol. 10, no 3, p. 32-36
National Category
Business Administration
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URN: urn:nbn:se:hj:diva-36919OAI: oai:DiVA.org:hj-36919DiVA, id: diva2:1133971
Available from: 2017-08-17 Created: 2017-08-17 Last updated: 2017-08-23Bibliographically approved

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Roos, Johan

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