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Cause-Related Marketing (CM): The Perspective of Millennials (Abstract)
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-6633-632X
2017 (English)In: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / [ed] Maximilian Stieler, Springer, 2017, 999-1000 p.Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Springer, 2017. 999-1000 p.
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-36802ISBN: 978-3-319-45595-2 (print)OAI: oai:DiVA.org:hj-36802DiVA: diva2:1129850
Conference
2016 AMS Annual Conference, Lake Buena Vista, 5/18 - 5/21, 2016.
Available from: 2017-08-07 Created: 2017-08-07 Last updated: 2017-08-07Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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