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The sharing economy in social media: Analyzing tensions between market and non-market logics
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Stockholm School of Economics Institute for Research.
Chalmers University of Technology and the Ratio Institute, Göteborg, Sweden.
2016 (English)In: Technological forecasting & social change, ISSN 0040-1625, E-ISSN 1873-5509Article in journal (Refereed) Epub ahead of print
Abstract [en]

How is the sharing economy framed and who are the main actors driving current developments? Utilizing Social Media Analytics (SMA) for institutional analysis, we track the formation of the sharing economy in Sweden, its actors and their impact. Our findings reveal that the sharing economy in Sweden currently encompasses a wide variety of both non-market and market practices. Discussions concerning commercial exchanges, the role of profit-driven firms such as Uber and Airbnb, and the emergence of a market logic has created a state of instability. Our results point at several unresolved issues, such as taxation and regulation. Based on these findings, we suggest an expanded definition of the sharing economy which incorporates both market and non-market logics. © 2017 The Authors.

Place, publisher, year, edition, pages
Elsevier, 2016.
Keyword [en]
Airbnb, Collaborative consumption, Institutional analysis, Market logic, Non-market logic, Platform capitalism, Sharing economy, Social media analytics, Uber, Computer circuits, Economics, Social networking (online), Taxation, Commerce
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-36584DOI: 10.1016/j.techfore.2017.05.038Scopus ID: 2-s2.0-85020780443OAI: oai:DiVA.org:hj-36584DiVA: diva2:1119087
Available from: 2017-07-03 Created: 2017-07-03 Last updated: 2017-07-03

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