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How to be Lean and Sustainable: A startup perspective
Jönköping University, Jönköping International Business School, JIBS, Centre of Logistics and Supply Chain Management (CeLS).
Jönköping University, Jönköping International Business School, JIBS, Centre of Logistics and Supply Chain Management (CeLS).
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Abstract

Background: Companies are under pressure to do more with less and at the same time

they are affected by market needs such as customer demand, being

sustainable and innovative in order to survive in the competitive market.

There is a need to work with continuous improvements of the company

performance considering the social, economic and environmental aspect.

Research has shown that there is a relationship between lean management

and corporate sustainability.

Purpose: The purpose of this thesis is to understand to what extent the concepts of

lean and sustainability are implemented in a startup and how they relate

to each other.

Method: The study is based on a qualitative research method with focus on the

theory, which gave this thesis a deductive character. We wanted to

develop a deeper understanding of how and when a startup can apply a

lean method and how it can be sustainable. We applied a case study

research method and the qualitative data was collected by conducting a

document analysis with coding.

Conclusion: The results show that the concepts of lean and sustainability are

intertwined and that they can and should be considered in a startup -

aiming to build a business model, responding to stakeholder demand, and

improving the corporate sustainability performance.

Place, publisher, year, edition, pages
2017. , 92 p.
Keyword [en]
startup, lean management, lean method, sustainable performance, entrepreneurship
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-36323ISRN: JU-IHH-FÖA-2-20170445OAI: oai:DiVA.org:hj-36323DiVA: diva2:1113323
Subject / course
IHH, Business Administration
Presentation
2017-05-31, B3053, Jönköping, 15:00 (English)
Supervisors
Examiners
Available from: 2017-06-22 Created: 2017-06-21 Last updated: 2017-06-22Bibliographically approved

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Citation style
  • apa
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