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Why Bother?: A Multiple Case Study of SMEs’ Engagement in CSR
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Sustainable development
Sustainable Development
Abstract [en]

Background: Corporate social responsibility has continuously developed ever since the concept

first was introduced in the 1950’s up until today. In its beginning, managers who engaged in CSR

did so to improve workforce efficiency. In this day and age, CSR has come to include social,

environmental and economic topics and is now about creating value for the society at large.

Purpose: The purpose of this study is to find the underlying reasons for why SMEs engage in CSR activities.

Method: To properly fulfill the purpose of this study, we have conducted a qualitative case study.

The empirical data has been collected through ten in-depth semi-structured interviews with ten

different organizations from four different industries.

Conclusion: The results show that SMEs believe there are expectations from customers/clients

to engage in CSR and by doing so they create a competitive advantage over their competitors. In

addition to this, most SMEs that engage in CSR is in the strategic stage of CSR, in activities

connected to the environment. Furthermore, there are several industry-related differences as to

why SMEs engage in CSR. These differences include factors such as competitive advantage,

customer expectations, and requirements to follow rules and regulations.

Place, publisher, year, edition, pages
2017. , 78 p.
Keyword [en]
Corporate Social Responsibility, CSR, Sustainability, Motivation, SMEs, Small- and Medium-Sized Enterprises
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-36142ISRN: JU-IHH-FÖA-2-20170449OAI: oai:DiVA.org:hj-36142DiVA: diva2:1110320
Subject / course
IHH, Business Administration
Supervisors
Examiners
Available from: 2017-06-26 Created: 2017-06-15 Last updated: 2017-06-26Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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