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The Unknown Charm of Finnish: Exploring how Finland as a country of origin and Finnish country image effects on purchase intentions
Jönköping University, Jönköping International Business School.
Jönköping University, Jönköping International Business School.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Today when the global competition is getting fiercer and the world can be seen as a one big market, the countries of origin and country images have a significant role when consumers are evaluating products and services. Therefore, this research will focus on Finland as a COO and on Finnish country image. 

The purpose of this thesis is to find out how foreign consumers perceive Finland as a COO and Finnish country image. Which attitudes they have towards it and how they affect purchase intentions. In addition, the purpose is to provide valuable knowledge for the stakeholders, in order to improve the promotion of Finland.

The method used in this study is qualitative included with a few quantitative elements. Methods were chosen in order to understand what kind of attitudes and perception foreign consumers have about Finland and why.

General perception and attitudes towards Finland and Finnish country are rather good, but general atmosphere is that foreign consumers are lacking knowledge and base their perception on neighboring countries.

Place, publisher, year, edition, pages
2017.
Keyword [en]
Country of Origin, Country Image, Finland, Country of Origin effect, Purchase Intentions
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hj:diva-35692ISRN: JU-IHH-FÖA-2-20170460OAI: oai:DiVA.org:hj-35692DiVA: diva2:1104300
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Available from: 2017-06-26 Created: 2017-05-31 Last updated: 2017-06-26Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf