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Factors Influencing the Purchase Intention on Social Media: A quantitative study on Facebook
Jönköping University, Jönköping International Business School.
Jönköping University, Jönköping International Business School.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2017. , 97 p.
Keyword [en]
S-Commerce, Social Media, Purchase Intention, Buy Button, Facebook, F-Commerce
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-35640ISRN: JU-IHH-FÖA-2-20170464OAI: oai:DiVA.org:hj-35640DiVA: diva2:1103716
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Available from: 2017-06-26 Created: 2017-05-30 Last updated: 2017-06-26Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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