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Crisis Management & Brand Reputation: An exploratory study on crisis management and its effects on brand reputation
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2017. , 80 p.
Keyword [en]
Crisis Management, Brand Reputation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-35629ISRN: JU-IHH-FÖA-1-20170374OAI: oai:DiVA.org:hj-35629DiVA: diva2:1103637
Presentation
, Jönköping
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Available from: 2017-06-16 Created: 2017-05-30 Last updated: 2017-06-16Bibliographically approved

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fulltext(2367 kB)186 downloads
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File name FULLTEXT01.pdfFile size 2367 kBChecksum SHA-512
5e9129faf2b49fe942417447ee3d2a39bb12c3a40cb21a7afb3d9c78ff7fa83ad9565bc4fee4d9f558b82e1755dfccf3979f39bfab406d4698d47b41f231cf63
Type fulltextMimetype application/pdf

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CiteExportLink to record
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