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From Servitization To A Service Dominant Logic?: A Marketing Perspective On The Innovation Efforts In Newspapers
Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre (MMTC).
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-6633-632X
2017 (English)Conference paper, Abstract (Refereed)
Place, publisher, year, edition, pages
2017.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-35577OAI: oai:DiVA.org:hj-35577DiVA: diva2:1097125
Conference
EMMA Annual Conference 2017: Value Creation in Media Markets: Business Models, Clusters and Ecosystems, Ghent 11-12 May, 2017.
Note

European Media Management Association (EMMA)

Available from: 2017-05-22 Created: 2017-05-22 Last updated: 2017-05-22Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
  • de-DE
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