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Subsidiary Strategies of MNCs in emerging economies: The case of Brazil
Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.ORCID iD: 0000-0002-7986-5423
Uppsala University, Sweden.
2017 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

An increasing number of multinational corporations have established foreign R&D units in developed economies to internationalize their R&D activities. Recently, however, MNCs have decided to establish R&D subsidiaries in the socalled BRICS countries but their use and benefits has not been fully explored,particularly for R&D units located in Brazil. Since limited research investigated the subsidiary roles, innovation activities and contribution to MNCs, this phenomenon needs to be studied from a value chain perspective. Thus, the specific purpose of this manuscript is to explore patterns in how Swedish MNCs use subsidiaries in Brazil to initiate and establish their R&D activities. This manuscript addresses these issues by exploring how a group of Swedish MNCs:

a) initiated R&D activities in Brazil; b) developed both internal R&D as well as open innovation practices and c) transferred back new technologies to corporate headquarters in Sweden. Our findings reveal MNCs employ different subsidiary roles from minimal R&D activities to globally integrated R&D units. Within this spectrum subsidiaries employ different R&D strategies to connect with local scientific– and market partners and contribute back differently to MNCs’ global R&D activities.

Place, publisher, year, edition, pages
2017.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-35537OAI: oai:DiVA.org:hj-35537DiVA: diva2:1096077
Conference
DRUID Academy Conference 2017, Odense, January 18-20, 2017.
Available from: 2017-05-16 Created: 2017-05-16 Last updated: 2017-05-24Bibliographically approved

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Lopez-Vega, Henry

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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  • asciidoc
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