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How to Implement Open Innovation in Practice?: A Case Study of a Cultural Transition
Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Business Administration.ORCID iD: 0000-0002-7986-5423
2017 (English)Conference paper, (Refereed)
Abstract [en]

Traditional firms that used to rely on high quality, internal R&D, and slow development cycles are facing major demands in the increasingly dynamic and open markets. They are facing both strategic transformation from closed to open innovation, which brings along cultural and behavioral challenges. This study examines an in-depth case study of European B2C firm, which unravels the open innovation transition journey focusing on two key dimensions - ecosystem strategy and ambidextrous organizing. We find that the case company has undergone the transition in three particular phases, with implications to the organizational boundaries (ecosystem strategy) as well as how they deal with contradictory exploitation and exploration tensions (ambidextrous organizing).

Place, publisher, year, edition, pages
2017.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hj:diva-35535OAI: oai:DiVA.org:hj-35535DiVA: diva2:1096075
Conference
2017 R&D Management Conference, Leuven, 1-5 July, 2017.
Available from: 2017-05-16 Created: 2017-05-16 Last updated: 2017-05-24Bibliographically approved

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