Managing for Serendipity: Emergent creativity in media organization
2016 (English)Conference paper, Abstract (Refereed)
In this paper we investigate creative processes in media organization from the viewpoint of serendipity and management of serendipity. In particular, we want to find out how creative media work can benefit from opportunities presented by serendipity, i.e. the accidental discovery of something valuable. Based on an analysis of empirical data collected with the diary method in a media organization, we argue that the serendipitous potential of media organizations is improved if creativity is rigorously managed towards specified strategic, structural and cultural objectives. The study contributes to theory building around serendipity, especially in the field of media management research. It also discusses the rationale of managing for serendipity in creative media organizations. As far as management practices are concerned, our aim is to provide preliminary insights into managing for serendipitous creativity in media organizations.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:hj:diva-35320Local ID: IHHMMTCISOAI: oai:DiVA.org:hj-35320DiVA: diva2:1087049
12th World Media Economics and Management Conference, WMEMC 16, Global Media & Local Entrepreneurs, New York, May 2-6, 2016