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Media business transformation based on information technology: A pilot study of three Swedish newspapers
Jönköping International Business School.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The newspaper industry has been transformed after the emergence of information technology. According to the transformation of media businesses by technology advancement this study realizes the importance of opportunities and threats brought by new information technology in the newspaper industry. Therefore, to develop an understanding of how the newspaper industry can transform due to technology advancement three research questions were answered;

RQ 1. How can information technologies transform the newspaper industry? RQ 2. What are the barriers in adopting new technology in the newspaper industry? RQ 3. What opportunities are brought by new technology in the media industry?

Five important factors were analyzed to answer the first research question. These five important factors are customers, competition, offering, activities/organization, and resources/factor market interaction. Beside these five factors, the concept of convergence plays an important role in media industry as it describes how newspapers combine old and new media in order to adopt to new technologies. For the second and third research questions, different barriers and opportunities were analyzed. One of the opportunities brought by information technology is the possibility of interacting with the readers which help the media firms to develop their product. Another opportunity is to provide different channels to publish the news in order to have more revenue, and the third opportunity is to provide the possibility for readers to access the news ubiquitously. However, there are some barriers brought by information technology such as work overload for newspaper companies by publishing news continuously during the day. Attracting readers to buy newspaper products is another barrier that cause the newspaper companies face difficulties in performing their tasks. Furthermore, finding a way to adapt to new technology is another barrier carried by information technology.

Place, publisher, year, edition, pages
2017. , 60 p.
Keyword [en]
media business transformation, online newspaper, information technology
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:hj:diva-35127ISRN: JU-IHH-IKA-2-20170048OAI: oai:DiVA.org:hj-35127DiVA: diva2:1077711
Subject / course
IHH, Informatics
Presentation
2016-09-07, B4043, Gjuterigatan 5, Jönköping, 18:23 (English)
Supervisors
Examiners
Available from: 2017-03-02 Created: 2017-02-28 Last updated: 2017-03-02Bibliographically approved

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Information Systems, Social aspects

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf