Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Mediedrevet kring Carema Care: En analys av Carema Cares kriskommunikation under mediedrevet 2011
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The intense media reporting regarding Carema Care : An analysis of Carema Care´s crisis communication during the intense media reporting of 2011 (English)
Abstract [sv]

Carema Care (numera Vardaga) är ett privat ägt vårdföretag med verksamhet inom äldreomsorgen. Under hösten och vintern 2011 utsattes företaget för en intensiv mediebevakning där de anklagades för besparingar och vanvård. I denna uppsats undersöks Carema Cares externa kriskommunikation under mediedrevet. Kriskommunikationen analyseras utifrån situational crisis communication theory. Teorin beskriver vilka försvarsstrategier som ett företag kan och bör använda för att rädda sitt anseende. Teorin gör gällande att den viktigaste faktorn vid val av försvarsstrategi bör vara typ av kris som uppstått. Studien har utgått ifrån en kvalitativ textanalys med systematiserande frågeställningar och klassificering som tillvägagångssätt. Först analyserades nio nyhetsartiklar för att försöka fastställa vilken typ av kris som ägt rum. Därefter studerades Carema Cares pressmeddelanden för att identifiera vilka försvarsstrategier som Carema Care använt sig av och om dessa överensstämmer med vad som föreskrivs inom situational crisis communication theory. Resultatet visar på att Carema Care inte i något pressmeddelande använt sig av de försvarsstrategier som föreskrivs i situational crisis communication theory.

Abstract [en]

Carema Care (now by the name Vardaga) is a privately owned company within the field of elder care. During the autumn and winter of 2011, the company was the focal point of an intense media reporting. The company was accused of budget cuts and neglected care. This thesis investigates the external crisis communication from Carema Care during the intense media reporting. The crisis communication is analyzed using situational crisis communication theory. The theory describes which crisis response strategies that a company can and shall use when faced with a crisis in order to restore its image. The theory claims that the most important factor when choosing crisis response strategy is what type of crisis that has occurred. The investigation was carried out using qualitative text analysis, more specifically the method systematic questions and classification was used. In the first step, nine news articles were analyzed in order to determine what type of crisis that had occurred. In the second step, the press releases following each news article were analyzed in order to determine what response strategy that had been used and how it compared to what the theory recommended. The study shows that Carema Care did not use the response strategy recommended from situational crisis communication theory in any of its press releases.

Place, publisher, year, edition, pages
2016. , 61 p.
Keyword [en]
Carema Care, intense media reporting, crisis communication, situational crisis communication theory, qualitative text analysis, press release
Keyword [sv]
Carema Care, mediedrev, kriskommunikation, situational crisis communication theory, kvalitativ textanalys, pressmeddelanden
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:hj:diva-35035ISRN: JU-HLK-MKA-1-20170082OAI: oai:DiVA.org:hj-35035DiVA: diva2:1072913
Subject / course
HLK, Media and Communication Studies
Supervisors
Examiners
Available from: 2017-02-20 Created: 2017-02-09 Last updated: 2017-02-20Bibliographically approved

Open Access in DiVA

fulltext(719 kB)52 downloads
File information
File name FULLTEXT01.pdfFile size 719 kBChecksum SHA-512
d6689a669d4fdc195fff883d9137d54ca8cffb8dc05c4c2be3ab9d4cc12a1abf280d4766fafa27b864861415b961c79d6b23a85beb7245ce383b6058cee26a35
Type fulltextMimetype application/pdf

By organisation
HLK, Media and Communication Studies
Communication Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 52 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 201 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf