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Brand avoidance: An exploratory study in a services context
Berndt, Adele
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre (MMTC).
Petzer, Danie
Gordon Institute of Business Science, Business school in Sandton, South Africa.
Mostert, Pierre
Department of Marketing Management, University of Pretoria Private, South Africa.
2016 (English)
In:
Proceedings of the 28th Annual Conference of the Southern African Institute of Management Scientists, 2016
Conference paper, (Refereed)
Place, publisher, year, edition, pages
2016.
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hj:diva-34732
ISBN:
978-0-620-71797-7 (print)
OAI: oai:DiVA.org:hj-34732
DiVA:
diva2:1065893
Conference
28th Annual Conference of the Southern African Institute of Management (SAIMS) 2016, "Managing in Resource Restricted Times: Make everyday matter",
Available from:
2017-01-17
Created:
2017-01-17
Last updated:
2017-02-07
Bibliographically approved
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