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Brand avoidance: An exploratory study in a services context
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre (MMTC).
Gordon Institute of Business Science, Business school in Sandton, South Africa.
Department of Marketing Management, University of Pretoria Private, South Africa.
2016 (English)In: Proceedings of the 28th Annual Conference of the Southern African Institute of Management Scientists, 2016Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
2016.
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Business Administration
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URN: urn:nbn:se:hj:diva-34732ISBN: 978-0-620-71797-7 (print)OAI: oai:DiVA.org:hj-34732DiVA: diva2:1065893
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28th Annual Conference of the Southern African Institute of Management (SAIMS) 2016, "Managing in Resource Restricted Times: Make everyday matter",
Available from: 2017-01-17 Created: 2017-01-17 Last updated: 2017-02-07Bibliographically approved

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Berndt, Adele

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CiteExportLink to record
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