The use of automation can increase competitiveness but does not guarantee advantageous results. The right choice of technology and correct implementation and use is the key to a successful outcome. This in turn puts great demands on how automation development projects are managed. The aim of this paper is to make a comparison between industrial needs and existing theoretical support associated with managing automation development projects. Through a multiple case study, challenges and success factors related to managing automation projects have been identified. The empirical findings are compared with automation development support found in literature. The results from the empirical study indicate the need for improved process models and clear strategy connected to automation development. The importance of an overall view and planning during automation projects is highlighted as a success factor while difficulties in collaborating with third parties is identified as existing challenges. It is concluded that the support in literature deals with many of the identified challenges and success factors and offers some support for specific parts of the automation development project. There is however still need for an overall framework connecting existing theoretical support, and suggesting how strategy can be connected to the process of developing automation.