Due to the major advantages such as reduced time to market and improved quality at lowered cost, the principles of design for assembly capabilities and concurrent engineering are of great significance when developing new products. However, identifying assembly requirement specifications and considering them in New Product Development (NPD) in a timely manner, while securing efficiency and robustness of assembly processes, still remains a challenging task. In presenting a case study of an NPD project in a manufacturing company, this article focuses on the process of capturing and incorporating the requirements related to the assembly system during the early phases of NPD. Further, the results of the research study indicate the different assembly requirements in the case company and pinpoint the challenges in practices involved in handling them. The assembly requirements identified in this research reflect some of the challenges encountered in handling the requirements, through the investigated requirement practice. Based on the results, the issues of when and how to consider the assembly requirements are highlighted in the conclusions and suggestions for future research are made.