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Design sweets, C-Suites, and the Candy Man factor
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-1613-2636
2016 (English)In: Journal of Marketing Management, ISSN 0267-257X, E-ISSN 1472-1376Article in journal (Refereed) Accepted
Place, publisher, year, edition, pages
2016.
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Business Administration
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URN: urn:nbn:se:hj:diva-34359OAI: oai:DiVA.org:hj-34359DiVA: diva2:1057780
Available from: 2016-12-19 Created: 2016-12-19 Last updated: 2016-12-19

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