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Why Supporters Contribute to Reward-based Crowdfunding
Jönköping University, Jönköping International Business School, JIBS, Business Administration.ORCID iD: 0000-0002-8304-5321
2017 (English)In: International Journal of Entrepreneurial Behaviour & Research, ISSN 1355-2554, E-ISSN 1758-6534, Vol. 23, no 2, 336-353 p.Article in journal (Refereed) Published
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Abstract [en]

Purpose

The purpose of this paper is to provide empirical evidence on the motivation of supporters to contribute resources to reward-based crowdfunding campaigns.

Design/methodology/approach

The paper reports results from a survey combining open and closed questions, addressing supporters of reward-based crowdfunding campaigns in the field of video game development. Publicly available data from a large crowdfunding website complements the approach.

Findings

Two groups of supporters emerge from the data: One group derives motivation almost exclusively from a purchasing motive, the other group displays the purchasing motive alongside an altruistic and involvement motive. There is little indication that social acknowledgement plays a role for supporter motivation. Supporters rely on the evaluation of previous activities of an entrepreneur to judge trustworthiness.

Originality/value

The manuscript offers empirical insights into the previously scarcely researched question why supporters contribute to reward-based crowdfunding. These insights inform research on reward-based crowdfunding and help entrepreneurs considering reward-based crowdfunding as a way to fund entrepreneurial activities.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2017. Vol. 23, no 2, 336-353 p.
Keyword [en]
Entrepreneurial finance; Mixed-method; Motivation; Reward-based crowdfunding
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-34356DOI: 10.1108/IJEBR-04-2016-0117ISI: 000399057200011ScopusID: 2-s2.0-85014910277OAI: oai:DiVA.org:hj-34356DiVA: diva2:1057553
Available from: 2016-12-19 Created: 2016-12-19 Last updated: 2017-05-05Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Language
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Output format
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