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Marketing for transformational futures: The case of Marshalls PLC
University of Western Australia, Perth, Australia.
2013 (English)In: Marketing strategy casebook / [ed] Mark Edwards & Alvin Lee, Cambridge: Cambridge University Press, 2013, 75-108 p.Chapter in book (Other academic)
Place, publisher, year, edition, pages
Cambridge: Cambridge University Press, 2013. 75-108 p.
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Business Administration
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URN: urn:nbn:se:hj:diva-32210OAI: oai:DiVA.org:hj-32210DiVA: diva2:1044211
Available from: 2016-11-02 Created: 2016-11-02 Last updated: 2016-11-02Bibliographically approved

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