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Marketing strategy: Towards a new paradigm for sustaining forms of marketing
Deakin University, Victoria, Australia.
University of Western Australia, Perth, Australia.
2013 (English)Book (Other academic)
Place, publisher, year, edition, pages
Cambridge: Cambridge University Press, 2013.
National Category
Business Administration
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URN: urn:nbn:se:hj:diva-32200ISBN: 9781107651302OAI: oai:DiVA.org:hj-32200DiVA: diva2:1044116
Available from: 2016-11-02 Created: 2016-11-02 Last updated: 2016-11-02Bibliographically approved

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