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Marketing strategy: Towards a new paradigm for sustaining forms of marketing
Deakin University, Victoria, Australia.
University of Western Australia, Perth, Australia.
2013 (English)Book (Other academic)
Place, publisher, year, edition, pages
Cambridge: Cambridge University Press, 2013.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-32200ISBN: 9781107651302 (print)OAI: oai:DiVA.org:hj-32200DiVA: diva2:1044116
Available from: 2016-11-02 Created: 2016-11-02 Last updated: 2017-04-10Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf