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Consumer involvement and engagement in user-generated content: an explorative study of Swedish fashion brands in social media
Pihl, Christofer
Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
Geissinger, Andrea
Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
2013 (English)
In:
22nd Nordic Academy of Management Conference: held at University of Iceland Reykjavík, 21-23 August, 2013: final program and abstracts, Nordic Academy of Management (NFF), 2013, Nordic Academy of Management (NFF) , 2013
Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Nordic Academy of Management (NFF) , 2013.
National Category
Business Administration
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urn:nbn:se:hj:diva-32171
OAI: oai:DiVA.org:hj-32171
DiVA, id:
diva2:1043781
Conference
22nd Nordic Academy of Management Conference: held at University of Iceland Reykjavík, 21-23 August, 2013
Available from:
2016-11-01
Created:
2016-11-01
Last updated:
2016-11-01
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