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Consumer involvement and engagement in user-generated content: an explorative study of Swedish fashion brands in social media
Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
2013 (English)In: 22nd Nordic Academy of Management Conference: held at University of Iceland Reykjavík, 21-23 August, 2013: final program and abstracts, Nordic Academy of Management (NFF), 2013, Nordic Academy of Management (NFF) , 2013Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Nordic Academy of Management (NFF) , 2013.
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Business Administration
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URN: urn:nbn:se:hj:diva-32171OAI: oai:DiVA.org:hj-32171DiVA: diva2:1043781
Conference
22nd Nordic Academy of Management Conference: held at University of Iceland Reykjavík, 21-23 August, 2013
Available from: 2016-11-01 Created: 2016-11-01 Last updated: 2016-11-01Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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