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To text or context? Endotextual, exotextual, and multi-textual approaches to narrative and discursive organizational studies
Universidade Nova de Lisboa, Portugal.ORCID iD: 0000-0002-1613-2636
University of Auckland, New Zealand.
Texas Tech University, USA.
2006 (English)In: Organization Studies, ISSN 0170-8406, E-ISSN 1741-3044, Vol. 27, no 8, 1091-1110 p.Article in journal (Refereed) Published
Abstract [en]

Organizational researchers doing narrative and discursive research have three choices in how they approach a text: an ‘endotextual’ approach where the researcher works within a text, an ‘exotextual’ approach where the researcher works outward from a text to its context(s), or a combined exo/endotextual approach which embeds a textual analysis within contextual inquiry. Although all three methods are now widely used in mainstream organizational research, the merits of combining, sequencing, or separating them have never been systematically considered. After reviewing the advantages and limitations of each perspective, we discuss an experiment in which endo and exo methods were applied to a skit co-written by management and a communications company specializing in organizational theater. The finding that using one approach creates multiple, subtle blind spots towards the other, and even more significantly affects a researcher's capacity to effectively adopt a combined method, is used to construct an alternative ‘diatextual’ framework. This is used to frame a discussion of how multi-method textual studies of organizations might be conducted in the future.

Place, publisher, year, edition, pages
2006. Vol. 27, no 8, 1091-1110 p.
Keyword [en]
narrative; discourse; research methods; textual methods; organizational theater
National Category
Business Administration
URN: urn:nbn:se:hj:diva-32118DOI: 10.1177/0170840606064568ISI: 000239962100002OAI: diva2:1040609

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Available from: 2016-10-28 Created: 2016-10-27 Last updated: 2016-10-28Bibliographically approved

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