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Business model innovation: Coffee triumphs for Nespresso
University of Innsbruck, Innsbruck, Austria.
IMP, Innsbruck, Austria.
IMP, Munich, Germany.
Hawaii Pacific University, Honolulu, Hawaii, USA.
2013 (English)In: Journal of Business Strategy, ISSN 0275-6668, Vol. 34, no 2, 30-37 p.Article in journal (Refereed) Published
Abstract [en]

Purpose: This article aims to examine the concept of business model innovation and to discuss the design of the key elements. Based on a detailed case study of Nespresso, it seeks to outline how business model innovation can be implemented successfully.

Design/methodology/approach: Based on a theoretical conceptualization of a business model, the authors conduct an in-depth case study to draw conclusions for a successful implementation of a business model innovation.

Findings: A business model innovation comprises five components: an innovative, unique positioning, a consistent product and service logic, an appropriate value creation architecture, an effective sales and marketing logic and a profit formula that works. Success is based upon a unique, innovative and coherent design of the business model's components.

Originality/value: Based on Nespresso's business model, this paper illustrates what a business model innovation is, what its components are and how they should be designed to create and capture value.

Place, publisher, year, edition, pages
2013. Vol. 34, no 2, 30-37 p.
Keyword [en]
Business model innovation, Case studies, Components of a business model, Corporate strategy, Innovation, Value analysis, Value capture, Value creation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-31994DOI: 10.1108/02756661311310431ScopusID: 2-s2.0-84875595009OAI: oai:DiVA.org:hj-31994DiVA: diva2:1037554
Available from: 2016-10-17 Created: 2016-10-17 Last updated: 2016-10-17Bibliographically approved

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