Connecting and disconnecting historical epochs through heritage brands.: The case of the Latvian confectionary brand Laima.
2016 (English)Conference paper, Abstract (Refereed)
The present paper addresses how heritage brands can survive and develop in highly changing political and economic contexts. Examining the case of the Latvian Confectionary Brand Laima, I discuss how the brand relates back to two periods of Latvian independence and two periods of Russian/Soviet/German occupation from 1870-2016.
Place, publisher, year, edition, pages
corporate heritage, renewal, social memory
IdentifiersURN: urn:nbn:se:hj:diva-31985OAI: oai:DiVA.org:hj-31985DiVA: diva2:1037350
6th International Corporate Heritage Symposium in Aix-en-Provence