Connecting and disconnecting historical epochs through heritage brands. : The case of the Latvian confectionary brand Laima.

Brunninge, Olof

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Connecting and disconnecting historical epochs through heritage brands.: The case of the Latvian confectionary brand Laima.

Brunninge, Olof

Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO). Jönköping University, Jönköping International Business School, JIBS, Business Administration.ORCID iD: 0000-0002-7962-6211

2016 (English)Conference paper, Abstract (Refereed)

Abstract [en]

The present paper addresses how heritage brands can survive and develop in highly changing political and economic contexts. Examining the case of the Latvian Confectionary Brand Laima, I discuss how the brand relates back to two periods of Latvian independence and two periods of Russian/Soviet/German occupation from 1870-2016.

Place, publisher, year, edition, pages

2016.

Keyword [en]

corporate heritage, renewal, social memory

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hj:diva-31985OAI: oai:DiVA.org:hj-31985DiVA: diva2:1037350

Conference

6th International Corporate Heritage Symposium in Aix-en-Provence

Available from: 2016-10-14 Created: 2016-10-14 Last updated: 2016-10-14

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