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Connecting and disconnecting historical epochs through heritage brands.: The case of the Latvian confectionary brand Laima.
Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO). Jönköping University, Jönköping International Business School, JIBS, Business Administration.ORCID iD: 0000-0002-7962-6211
2016 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The present paper addresses how heritage brands can survive and develop in highly changing political and economic contexts. Examining the case of the Latvian Confectionary Brand Laima, I discuss how the brand relates back to two periods of Latvian independence and two periods of Russian/Soviet/German occupation from 1870-2016.
Place, publisher, year, edition, pages
2016.
Keywords [en]
corporate heritage, renewal, social memory
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-31985OAI: oai:DiVA.org:hj-31985DiVA, id: diva2:1037350
Conference
6th International Corporate Heritage Symposium in Aix-en-Provence
Available from: 2016-10-14 Created: 2016-10-14 Last updated: 2016-10-14

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Brunninge, Olof

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CiteExportLink to record
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