Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Exploring the ICT market with learning´s from a leading market: With an internationalization perspective
Högskolan i Jönköping, Tekniska Högskolan, JTH, Industriell organisation och produktion.
Högskolan i Jönköping, Tekniska Högskolan, JTH, Industriell organisation och produktion.
2015 (engelsk)Independent thesis Basic level (university diploma), 10 poäng / 15 hpOppgave
Abstract [en]

Purpose - The purpose of the thesis is “To explore the Thai ICT market and identify

differences with the leading market” Where the research questions are:

1. How are the main actors influencing the ICT market in Thailand?

2. How can the ICT market in Thailand be improved by identifying the gaps to

the leading market?

Method – For reaching the purpose a qualitative case study has been carried out,

methods that are used are interviews, observations, document studies and literature

study. Secondary data has been collected from document studies and was compiled in

excel documents. Primary data has been collected from interviews, employees at

Ericsson in Thailand has contributed when gather data about organizational

culture. Interview with representatives from institutions in Thailand were made to

achieve current data. Interviews were made to receive a primary source of information

with high focus on the thesis subject and strengthen by secondary data.

Findings – The most urgent problem to improve the ICT market in Thailand is to

develop the infrastructure. The infrastructure needs to be developed in rural areas and

urban areas. Institutions in ICT need to do active work on the market in order to

expand and develop the market. Service operator’s needs to standardise and offer less

price plans in order to minimize confusion among the consumers. The consumers

need to increase their usage of ICT services in order to decrease the gap to the leading

ICT market. One solution could be that the government push the development with all

actors on the ICT market. Changing the foreign business act can lead to investments

needed to expand the infrastructure. Further, creating a demand of higher technology

from the consumer’s perspective will pressure the actors to develop robust network of

high technology and benefit future development of technology.

Implications – This study has been carried out on location in Thailand but

communication has not been made in the national language in Thailand, which can

contribute to misunderstandings of data. The study´s result is strengthened by being

on location in Thailand, gathering primary data by interviews and do observations on

place in the target environment.

Delimitations – The delimitations have been made to look at the ICT market from

Thailand’s perspective with learning’s from Sweden. Further, delimitations to explore

the main actors that are influencing the market has been done. A market has many

environmental forces and they needed to be restricted in this study.

sted, utgiver, år, opplag, sider
2015. , s. 83
Emneord [en]
Telecommunication, ICT, Thailand, Actors, Internationalization, Benchmarking, Culture, Strategic Management, Sweden
HSV kategori
Identifikatorer
URN: urn:nbn:se:hj:diva-28053ISRN: JU-JTH-IGA-1-20150013OAI: oai:DiVA.org:hj-28053DiVA, id: diva2:857285
Eksternt samarbeid
Ericsson (Thailand) ltd.
Fag / kurs
JTH, Industrial Engineering and Management; JTH, Industrial Engineering and Management
Examiner
Tilgjengelig fra: 2015-09-28 Laget: 2015-09-28 Sist oppdatert: 2015-09-28bibliografisk kontrollert

Open Access i DiVA

fulltext(3477 kB)254 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 3477 kBChecksum SHA-512
9016af7edbaeb9ddc188efa74660ebc85db632e10c40392df83e0fe16fd93bd5b3d3a25cbae2017c96c1c352952d41b3c88aedc4fb2b63a6ac02c83446e06682
Type fulltextMimetype application/pdf

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 257 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 504 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf