Purpose

There is a lack of consensus in conceptualizing and defining logistics flexibility as a distinct construct among supply chain scholars. The purpose of this paper is to systematically analyse the existing literature on logistics flexibility.

Design/methodology/approach

By taking a systematic approach to literature review, a total of 100 academic articles were content analysed. As a general framework, the classification broadly provided by Zhang, Vonderembse, & Lim (2002, 2003, 2005, 2006) was applied in order to increase the consistency and validity of the review.

Findings

The results show that logistics flexibility has gained an increasing academic attention in the past two decades in terms of the number of published articles. First, the various terminologies often used in relation to logistics flexibility are explored. Second, the definitions of logistics flexibility at various levels of analysis are presented along with methodological considerations of the current literature. It is shown that most of the existing articles claim to study the matter at the chain level. The main methodological tools used in studying logistics flexibility are revealed as well as the fact that the majority of the empirical studies correspond to the manufacturing industry. Moreover, a synthesis of the principal measures used to gauge logistics flexibility is provided. Finally, current and emerging themes in logistics flexibility research are highlighted. The study also underlines the main measures used in studying logistics flexibility.

Research limitations/implications

This paper only focuses on academic articles published in journals and does not include other contributions such as books, etc. The systematic literature review facilitates further conceptual and empirical studies; however, more narrative literature reviews could complement the results of this study.

Originality/value

This paper is unique in the sense that it specifically reviews the literature on logistics flexibility in a systematic fashion. The content analysis has been carried out using NVivo 10 enabling the systematic nature of the review as well as increasing the pedagogical value of the method.

Purpose – The purpose of this paper is to explore how postponement is applied in retailing and how such application is connected to logistics flexibility.

Design/methodology/approach – An overview of the established typological classifications of postponement and logistics flexibility is presented followed by empirical results from three case studies of retailers of electronics, furniture, and grocery in Sweden. The study relies on primary qualitative data gathered on the retailers as well as secondary material on some suppliers including logistics providers for further insight.

Findings – The results of the study show that retailers have different practices when it comes to postponement and speculation; however, there is a growing tendency toward postponement among retailers by exploring new means of applying postponement. The results reveal that retailers that have higher application of postponement seem to be more flexible in their logistics operations.

Research limitations/implications – The paper provides direction for further empirical research of the topic, by indicating the application of postponement is not constrained to the point of purchase and could be extended by involving consumers as well as capitalizing on suppliers’ competences and capabilities. Especially, sales services, software, and upgrades could provide opportunity for further expanding the concept.

Originality/value – The paper contributes to the existing literature on logistics practices of postponement and speculation, as well as logistics flexibility by focussing on retail firms in Sweden. Most of the prior scholarly work on postponement and flexibility is on the manufacturing context.

The purpose of this paper is to explore the process of customization by investigating how retailers and consumers interact in bicycle retailing. The paper focuses on three high-end bicycle retailers. Building on qualitative data gathered through interviews and netnography, this study takes both retailers’ and consumers’ processes into account. The results show that retailers capitalize on external and internal opportunities for co-creation, including new technologies, production and distribution innovations, and social media. Retailers’ planning for co-creation plays a significant role in providing a unique shopping experience for consumers. This includes supply chain solutions such as effective inventory and warehousing systems, partnerships and outsourcing, tracking, and postponement, which facilitate simplicity. Retailers rely on feedback from consumers to improve their planning and implementation processes. In terms of consumer processes, several emotions are evident, including the sense of standing-out and self-esteem, fun and coolness, creativity and imagination, and most importantly, the possibility of reflecting one’s personality in self-designed bikes. Systems that are easy to interact with, such as interactive online configurators, contribute to consumers’ cognitive processes. Loyalty and positive word-of-mouth turns out to be a common manifestation of the behavior associated with such co-creation processes. We also reflect on how, by what means, and why consumers and retailers engage in co-creation through customization, mainly pertaining to learning and innovation. Our results also point to various possible outcomes from such processes for consumer and retailers; including expressing ones personality and individuality for consumers, and providing product variety efficiently, and boosting brand image for retailers.