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Magazine Publishers Embracing New Media: Exploring their capabilities and decision making logic
Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Marketing and Logistics. Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC).ORCID-id: 0000-0002-5836-577X
Lapeenranta University of Technology, Finland.
Lapeenranta University of Technology, Finland.
2012 (Engelska)Ingår i: Journal of Media Business Studies, ISSN 1652-2354, Vol. 9, nr 2, s. 97-114Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

During the last decade, new technologies, such as the Internet, mobile phones and more recently the new reading devices, have posed new challenges for the magazine publishing industry and will continue to do so. Here we explore commonalities among magazine publishers in the forefront of integrating new media into their businesses. We approach this by combining two streams of management literature: dynamic capabilities and decision making. A case study of four innovative magazine publishers has been conducted where the practices related to business development and their underlying decision making logic have been analyzed.

Ort, förlag, år, upplaga, sidor
2012. Vol. 9, nr 2, s. 97-114
Nyckelord [en]
Decision making, dynamic capabilities, innovation, new media, magazines
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hj:diva-20315DOI: 10.1080/16522354.2012.11073546Scopus ID: 2-s2.0-84877024526Lokalt ID: IHHMarketingIS, IHHMMTCISOAI: oai:DiVA.org:hj-20315DiVA, id: diva2:599706
Tillgänglig från: 2013-01-22 Skapad: 2013-01-22 Senast uppdaterad: 2018-10-15Bibliografiskt granskad

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Johansson, Anette

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