Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Workshops as a tool for interactive buyer seller development
Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Marketing and Logistics.ORCID-id: 0000-0003-2306-1124
2012 (Engelska)Ingår i: 28th IMP Conference, Rome, September 13-15, 2012, 2012Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

Buyer seller interaction has been recognized as a potential area to generate both innovations and quality improvements (Axelsson et al, 2005) and one way to gain such advantages is to engage in supplier development activities (Krause, 1999; Krause & Scanell, 2002). Drawing upon interaction theory value can be created through activity links (e.g. JIT, concurrent engineering etc.), resource ties (i.e. optimal use of other parties resources), and actor bonds (i.e. the social bonds between actors) (Håkansson, 1982; Håkansson & Snehota, 1995) the potential to increase the value for both involved parties in a buyer seller relationship is evident. Studies of supplier development has often been focused on the manufacturing industry, this case investigates buyer seller interaction in the service industry (Wynstra et al, 2006). Further supplier development has focused on the why and what questions (Krause, 1999; Larsson, 2005), the how questions however, has not been addressed in the same extent.

 

A theoretical field focusing a lot on the how question is strategy as practice (Jarzabkovski & Spee, 2009). When examining how actors create strategy in other research workshops has been proven to be a valuable tool for strategy development processes (Hodgkinson, Whittington, Johnson & Schwarz, 2005). In the case studied here a service provider has invited their customer to a series of three workshops aiming at increasing interaction in the relationship to get a better understanding of each other, create learning and to ultimately increase innovation in the relationship.

 

The purpose of this paper is to describe and analyze how workshops can be used as a tool for supplier development activities aiming at increasing development in the buyer seller relationship.

Ort, förlag, år, upplaga, sidor
2012.
Nyckelord [en]
workshops, buyer seller relationship, interaction, supplier development, strategy as practice
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hj:diva-19477OAI: oai:DiVA.org:hj-19477DiVA, id: diva2:553380
Konferens
28th IMP Conference, Rome, September 13-15, 2012
Tillgänglig från: 2012-09-19 Skapad: 2012-09-19 Senast uppdaterad: 2015-12-01Bibliografiskt granskad

Open Access i DiVA

Fulltext saknas i DiVA

Övriga länkar

http://www.impgroup.org/paper_view.php?viewPaper=7858

Person

Larsson, Johan

Sök vidare i DiVA

Av författaren/redaktören
Larsson, Johan
Av organisationen
IHH, Marketing and Logistics
Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 348 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf