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Micro-Strategizing in Platform Ecosystems: A Multiple Case Study
Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Informatik.
Chalmers University of Technology.
2011 (Engelska)Ingår i: Proceedings of the International Conference on Information Systems, ICIS 2011, Shanghai, China, December 4-7, 2011. Association for Information Systems 2011, Shanghai, China: AIS , 2011, s. 1-19Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

The strategy by which a platform owner manages the future trajectory of its platform involves many unknowns. In particular, the ambition to simultaneously control the platform and distribute design capability to users is challenging. While there is an emerging literature on strategy in platform ecosystems, little empirical evidence exists about the series of strategic actions that platform owners conduct to create value in an ecosystem context. Drawing on a strategy-as-process perspective, this paper augments existing platform perspectives by seeking to understand the micro-strategizing of a platform owner. To this end, we report a multiple case study of Apple’s use of application programming interfaces for generating value from the iPhone platform. Our comparative analysis identifies and explores five different micro-strategies that can be enacted proactively or reactively: counteracting, monetizing, resourcing, securing, and sustaining. The paper concludes with a number of theoretical and practical implications of these micro-strategies and their interaction.

Ort, förlag, år, upplaga, sidor
Shanghai, China: AIS , 2011. s. 1-19
Nyckelord [en]
Third-party development, platforms, ecosystems, boundary resources, micro-strategies, APIs.
Nationell ämneskategori
Datorsystem
Identifikatorer
URN: urn:nbn:se:hj:diva-16779ISBN: 978-0-615-55907-0 (tryckt)OAI: oai:DiVA.org:hj-16779DiVA, id: diva2:458423
Konferens
AIS Electronic Library (AISeL)
Tillgänglig från: 2011-11-23 Skapad: 2011-11-23 Senast uppdaterad: 2012-11-14Bibliografiskt granskad
Ingår i avhandling
1. Towards a Boundary Resources Theory of Software Platforms
Öppna denna publikation i ny flik eller fönster >>Towards a Boundary Resources Theory of Software Platforms
2012 (Engelska)Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
Abstract [en]

The last few years have witnessed a significant increase in the frequency and magnitude of involving third-party application developers in software platforms. While this involvement offers great opportunities in building and sustaining platform innovation, it also exposes platform owners to significant challenges. Typically, platform owners facilitate the involvement of third-party developers by providing resources, referred to in this thesis as boundary resources, that give access to the platform, shift design capability, and facilitate the use of the platform’s core technologies. At the same time, these resources have the potential to be used to maintain platform control. This involves seemingly conflicting goals that creates a challenge for platform owners in finding the right balance.

The main objective of this thesis is to investigate and understand the role of boundary resources in platform owners’ efforts to stimulate third-party development. To this end, this thesis proposes a theoretical model of boundary resources. This model centres on various drivers behind boundary resources design and use, and how these drivers interact in third-party development. The thesis also presents a comprehensive view of governance and strategizing practices used by platform owners through boundary resources. This thesis comprises a cover and a collection of five published research papers. The thesis applies a qualitative research method and employs multiple case studies. Boundary resources, innovation networks and platform governance perspectives have been synthesized to build a theoretical  basis to analyze the empirical findings.

This thesis complements and extends the literature on software platforms, and the insights derived from the thesis enhance previous research on third-party development. In addition, it provides a focused theoretical account of the interfaces between platform owners and third-party developers that contributes to the body of knowledge developed around using tools for innovation.

Ort, förlag, år, upplaga, sidor
Jönköping: Jönköping International Business School, 2012. s. 207
Serie
JIBS Dissertation Series, ISSN 1403-0470 ; 085
Nyckelord
software platforms, third-party development, boundary resources, innovation networks, resourcing, securing, governance
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning
Identifikatorer
urn:nbn:se:hj:diva-19820 (URN)978-91-86345-38-9 (ISBN)
Disputation
2012-12-06, B1014, Högskoleområdet Gjuterigatan 5, Jönköping, 13:00
Opponent
Handledare
Tillgänglig från: 2012-11-14 Skapad: 2012-11-14 Senast uppdaterad: 2013-04-19Bibliografiskt granskad

Open Access i DiVA

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http://aisel.aisnet.org/icis2011/proceedings/generaltopics/3

Person

Ghazawneh, Ahmad

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Ghazawneh, Ahmad
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IHH, Informatik
Datorsystem

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Totalt: 612 träffar
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