Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Fernsehsender als Marken: Strategisches TV-Markenmanagement und seine Auswirkungen auf die Programmplanung
Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management). Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).
2006 (English)Book (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Hamburg: Universität Hamburg (Diss.) , 2006. , p. 330
Keywords [en]
Brand management, TV programming, strategic marketing
Identifiers
URN: urn:nbn:se:hj:diva-6470OAI: oai:DiVA.org:hj-6470DiVA, id: diva2:37290
Available from: 2007-08-01 Created: 2007-08-01Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

http://www.uni-hamburg.de/index_e.html

Authority records BETA

Wolff, Per-Erik

Search in DiVA

By author/editor
Wolff, Per-Erik
By organisation
JIBS, EMM (Entrepreneurship, Marketing, Management)JIBS, Media, Management and Transformation Centre (MMTC)

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 356 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf