The aim of our study has been to see how DIK-forum represents the occupational groups that are represented in the frames of the trade journal. We have, to find out the phenomenon, done a content analysis by looking into 18 numbers of DIK-forum from year 2006 and 2007. The 18 strategically chosen journals was enough to give us a statistic result that we later on could generalize over those two years of DIK-forum. Totally there were 818 articles, news items and vacant advertisements that made the central point of this study. By these materials have we studied the representation of the occupational groups to find out if there were any over- and/or under represented groups, and also if the publications of the material were directed to the students or to the occupational groups in these trade journals.

In our study the results shows that the trade journal DIK-forum does not represent all the occupational groups at the same level. There are two occupational groups that are over represented in DIK-forum, librarians and the professions of museum, while four occupational groups have an under representation. These under represented groups are handicraft, professions within tourism, language translators and editors. The occupational groups that have an even level of material amount are building antiquarian, culture intermediary, media and communication professions and archivist.

The result show’s that there is an obvious difference regarding the representation in DIK-forum’s material (articles and news items). While 93,2 percent of the material in DIK-forum was directed to the occupational groups only 6,8 percent of it was directed to the students.