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Media Sport: new technology in a local context: An audience perspective
Jönköping University, School of Education and Communication, HLK, Media and communication science.
2002 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Research on media and sport has successfully contributed to an understanding of the structures, political economy, production and content of mediasport, for instance in terms of global media events first and foremost in television, the predominant distributor of mediasport. Less attention has been given not only to media based on the new information- and communication technology but also "the consumption of sport and the role of audiences in the communication process". This paper will therefore present findings from a swedish dissertation project concerning the consequenses of the communication arising when an audience in a local mediasport context takes possession of the new information- and communication technology. The technological development has involved not only an increasing supply and consumption of mediasport but also possibilities for audiences to create space where formerly interpersonal discourses are mediated independently of time and place. Clearly these discourses challenge the expert discourses of mass media, and audience members consequently could be said to act as citizens in a popular cultural public sphere which of the mediasport forms an increasingly significant part. The generally public nature of this space, websites and discussion forums, also create great opportunities for researchers to investigate discourses of audiences on media and sport. During a couple of seasons I have followed an independent discussion forum on the Internet frequented by the audience supporting a club in the Premier division of ice hockey in Sweden. To begin with the discussion forum is placed in a historical and structural context describing the development of the club into an actor in entertainment business; the development of media into a differentiated mediasport structure; and the development of the audience from consuming spectators into a productive fan culture. The content of the discussion forum is then briefly characterized on the basis of preliminary categories drawn from a content analysis in progress. Finally a discussion is introduced concerning the possibilities for discourses of audiences to find ways into and furthermore influence the public by means of online discussions.

Place, publisher, year, edition, pages
2002.
Keywords [en]
Ny teknologi, IKT, publikperspektiv, offentlighet, mediesport, supporters
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-3925OAI: oai:DiVA.org:hj-3925DiVA, id: diva2:34745
Available from: 2007-10-19 Created: 2007-10-19

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http://www.portalcomunicacion.com/bcn2002/n_eng/programme/prog_ind/asp4.asp?id_pre=981

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Svensson, Anders

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf