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Sex business in the toy store: A narrative analysis of a teaching case
Jönköping University, School of Education and Communication, HLK, Lifelong learning/Encell.
2007 (English)In: Journal of Business Venturing, ISSN 0883-9026, E-ISSN 1873-2003, Vol. 22, no 5, p. 673-693Article in journal (Refereed) Published
Abstract [en]

This article is a narrative analysis of an entrepreneurship case performed from a post-structuralist feminist perspective. Acknowledging the social construction of reality, gender is conceptualized as performed rather than as an essential quality attached to male and female bodies. The analysis finds that the case reproduces discriminatory gender relations. While using such cases in entrepreneurship training may teach pragmatic lessons, they also teach women that there is no place for them in business. Suggestions for improvement include cases with female protagonists, gender-inclusive language, stories that challenge received entrepreneurship ideas, and the introduction of narrative analysis to enrich students' learning opportunities.

Place, publisher, year, edition, pages
2007. Vol. 22, no 5, p. 673-693
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-2214DOI: 10.1016/j.jbusvent.2006.10.007OAI: oai:DiVA.org:hj-2214DiVA, id: diva2:33034
Available from: 2007-05-24 Created: 2007-05-24 Last updated: 2017-12-12Bibliographically approved

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fulltext(167 kB)427 downloads
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33e1470299e89b8ba03d8de86eea5fcfba1662c34161f71eed7aa1fd56ea97277019be192be64c51fd2ec6acf5509305ad5b035056b69b3a577759138943c137
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Ahl, Helene

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf