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The role of Entrepreneurial Orientation in the process of developing the business models of magazine publishers
Högskolan i Jönköping, Internationella Handelshögskolan, IHH, Media, Management and Transformation Centre (MMTC). Högskolan i Jönköping, Internationella Handelshögskolan, IHH, EMM (Entrepreneurskap, Marknadsföring, Management).ORCID-id: 0000-0002-5836-577X
2009 (Engelska)Konferensbidrag, Publicerat paper (Övrigt vetenskapligt)
Abstract [en]

The term business model is widely used in research and in practice, mostly referring to a representation of the logic behind a certain firm’s value creation. Researchers have so far concentrated on clarifying what the business model concept actually means and what it can be useful for. This paper will instead focus on the role of entrepreneurial behavior for the development of business models, by looking into the practices connected to the marketing related components of business models. Results from an explorative study of three Swedish magazine publishers show that entrepreneurial behavior is a driving force for business model development.

Ort, förlag, år, upplaga, sidor
2009.
Nyckelord [en]
Media managment, business models, entrepreneurial behaviour, magazines
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hj:diva-11921OAI: oai:DiVA.org:hj-11921DiVA, id: diva2:308373
Konferens
Paper presented at the 19th NordMedia Conference, Karlstad, Sweden, August 13-15
Tillgänglig från: 2010-04-06 Skapad: 2010-04-06 Senast uppdaterad: 2016-06-23Bibliografiskt granskad

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Johansson, Anette

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Johansson, Anette
Av organisationen
IHH, Media, Management and Transformation Centre (MMTC)IHH, EMM (Entrepreneurskap, Marknadsföring, Management)
Företagsekonomi

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Totalt: 287 träffar
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
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  • text
  • asciidoc
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