The purpose of this paper is to discuss Swedish media developments between 2000 and 2020 in terms of critical junctures. This includes examination of media developments in relation to four defined domains (Legal and Ethical Regulation: Journalism; Media Usage Patterns, and Media User-Related Competencies). In this paper we ask how the Swedish developments within the four domains can be understood in terms of opportunities and risks connected to deliberate communication. In the Swedish case, what seems to be significative is the relative absence of clearly defined country-specific junctures. Mostly, we observe many small, incremental changes and gradual developments of risks.