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Geocentric Innovation Model: Innovating Overseas for Disruption
Emlyon Business School, France.
2017 (English)In: 77th Annual Meeting of the Academy of Management, AOM 2018, Academy of Management, 2018, Vol. 1, Academy of Management , 2017Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The study analyzes the innovation process in MNCs as creation and integration of value between subsidiaries and headquarters. It proposes a framework of geocentric innovation model to explain the innovation process in MNCs by emphasizing the significance of subsidiaries. In VUCA world, MNCs use subsidiaries as value generating units to create disruption in host country markets which is later transferred and adapted in other markets worldwide through the process of re-development. Open innovation and dynamic capabilities are the main mechanisms to execute the underlying strategy. The study discusses the case of Harman International Industries to trace the roots of the international innovation strategy of the firm in three pillars of geocentric innovation model. It is concluded that the role of subsidiaries as value generating unit is elevated in the VUCA environment due to the potential of emerging markets to serve as laboratories and the emergence of geographically dispersed technology clusters distanced from MNCs headquarters. So, MNCs are focusing more on dynamic capabilities, disruptive innovation from scratch, and open innovation to generate and integrate knowledge based assets worldwide.

Place, publisher, year, edition, pages
Academy of Management , 2017.
Series
Academy of Management Annual Meeting Proceedings, E-ISSN 2151-6561
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-60044DOI: 10.5465/AMBPP.2017.14001abstractOAI: oai:DiVA.org:hj-60044DiVA, id: diva2:1747955
Conference
77th Annual Meeting of the Academy of Management, August 4-8, 2017, Atlanta, Georgia, USA
Available from: 2023-03-31 Created: 2023-03-31 Last updated: 2023-03-31Bibliographically approved

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Imran, Muhammad

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Citation style
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  • Other style
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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  • asciidoc
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