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Configurations of Optimal Identity Distinctiveness Among Entrepreneurs as Drivers of Legitimacy
Entrepreneurship & Family Firm Institute (EFFI), Department of Entrepreneurship and Innovation, EBS University of Business and Law, Wiesbaden, Germany.ORCID-id: 0000-0001-7084-0396
2022 (Engelska)Ingår i: Proceedings of The Annual Meeting of The Academy of Management, 2022, Vol. 2022, No. 1, Academy of Management , 2022, Vol. Vol. 2022, nr 1Konferensbidrag, Muntlig presentation med publicerat abstract (Refereegranskat)
Abstract [en]

How can entrepreneurs achieve legitimacy from audiences? A growing literature stream on the legitimacy of entrepreneurial identities has identified a trade-off regarding "optimal distinctiveness": entrepreneurs need to claim distinctiveness to stand out from others, but also claim similarity to not break with social conventions. In this paper, we theorize how the interplay of individuals' distinctiveness and similarity claims creates "optimal identity distinctiveness", allowing entrepreneurs to gain legitimacy from audiences. Using a configurational (fsQCA) approach, we analyze conversation data (around 760?000 posts) from seven popular entrepreneurial online communities. Our results highlight three configurations that foster high levels of legitimacy and balance similarity as well as distinctiveness claims (creativity complements invention focus, purpose compensates unpopular high-performing, optimal similarity needs no additional attention). Hence, this paper contributes to the understanding of how entrepreneurs can achieve legitimacy and extends knowledge on outcomes of entrepreneurial identity at the sociocultural level.

Ort, förlag, år, upplaga, sidor
Academy of Management , 2022. Vol. Vol. 2022, nr 1
Serie
Academy of Management Proceedings, ISSN 0065-0668, E-ISSN 2151-6561 ; Vol. 2022, No. 1
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:hj:diva-58111DOI: 10.5465/AMBPP.2022.15173abstractOAI: oai:DiVA.org:hj-58111DiVA, id: diva2:1684972
Konferens
82nd Annual Meeting of the Academy of Management, 5-9 August, Seattle, Washington, USA, 4-10 August 2022, Virtual Platform
Tillgänglig från: 2022-07-29 Skapad: 2022-07-29 Senast uppdaterad: 2022-07-29Bibliografiskt granskad

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Meurer, Marie Madeleine

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