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Last mile practices in e-commerce: framework development and empirical analysis of Swedish firms
Jönköping University, School of Engineering, JTH, Supply Chain and Operations Management.ORCID iD: 0000-0001-9793-8027
Jönköping University, School of Engineering, JTH, Supply Chain and Operations Management.ORCID iD: 0000-0001-7330-6500
2022 (English)In: International Journal of Retail & Distribution Management, ISSN 0959-0552, E-ISSN 1758-6690, Vol. 50, no 8/9, p. 942-961Article in journal (Refereed) Published
Abstract [en]

Purpose

In light of the recent dynamics, this paper aims to explore the last mile (LM) of e-commerce retailers. Two research questions are developed (1) What firm characteristics are critical in LM practices? and (2) How do LM practices differ based on the identified critical firm characteristics?

Design/methodology/approach

Data were collected via 10 interviews with e-commerce executives, as well as a survey on 200 e-commerce firms in different retail sectors in Sweden.

Findings

“Firm Size” and “Sales Channel-Mix” appear to be the top critical firm characteristics in LM practices. While last mile delivery (LMDe) was found to vary more based on sales channel mix than firm size, the opposite occurs for last mile back-end fulfilment (LMBF). Moreover, last mile consumer steering (LMCS) was found to vary only with sales channel-mix. Unexpectedly, primarily store-based retailers capitalize on their stores while offering competitive remote services; they hence compete indirectly with their existing store network.

Originality/value

While most prior work has focused on LMBF and LMDe for strategizing, the consumer-steering aspect seems to have been a missing link. This study develops an integrated framework for LM strategy planning, incorporating LMCS, LMBF and LMDe. New aspects such as the environment, specialization and inventory management are included. The findings provide insights for executives when strategizing, undertaking competition analysis and positioning the firm.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2022. Vol. 50, no 8/9, p. 942-961
Keywords [en]
Omni-channel, e-commerce, Last mile, Strategy planning, Logistics
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-55952DOI: 10.1108/IJRDM-10-2021-0513ISI: 000762615700001Scopus ID: 2-s2.0-85125223509Local ID: HOA;;797752OAI: oai:DiVA.org:hj-55952DiVA, id: diva2:1640934
Funder
European Regional Development Fund (ERDF)Available from: 2022-02-28 Created: 2022-02-28 Last updated: 2022-12-11Bibliographically approved
In thesis
1. E-commerce logistics in omni-channel retailing: Exploring the last mile
Open this publication in new window or tab >>E-commerce logistics in omni-channel retailing: Exploring the last mile
2022 (English)Licentiate thesis, comprehensive summary (Other academic)
Place, publisher, year, edition, pages
Jönköping: Jönköping University, School of Engineering, 2022. p. 51
Series
JTH Dissertation Series ; 072
Keywords
e-Commerce, omni-channel, logistics, last mile, firm performance
National Category
Business Administration
Identifiers
urn:nbn:se:hj:diva-56526 (URN)978-91-87289-78-1 (ISBN)
Supervisors
Note

Included in licentiate thesis in manuscript form.

Available from: 2022-05-23 Created: 2022-05-23 Last updated: 2023-04-18Bibliographically approved

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Risberg, AndreasJafari, Hamid

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