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The effects of supply chain flexibility on customer responsiveness: the moderating role of innovation orientation
Jönköping University, School of Engineering, JTH, Supply Chain and Operations Management. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0001-7330-6500
Department of Management and Marketing, Swinburne University of Technology, Melbourne, Australia.
Department of Management and Marketing, Swinburne University of Technology, Melbourne, Australia.
John Chambers College of Business and Economics, West Virginia University, Morgantown, WV, USA.
2023 (English)In: Production planning & control (Print), ISSN 0953-7287, E-ISSN 1366-5871, Vol. 34, no 16, p. 1543-1561Article in journal (Refereed) Published
Sustainable development
00. Sustainable Development, 9. Industry, innovation and infrastructure
Abstract [en]

We investigate the link between supply chain (SC) flexibility and responsiveness. Our study contributes to the literature by examining how SC flexibility, as a multi-dimensional construct, affects customer responsiveness and if this relationship is moderated by the innovation orientation of a firm. Using data from 225 Swedish manufacturers, we test our proposed empirical model and find empirical support for the positive effects of the supply chain flexibility dimensions on customer responsiveness. In addition, we found support for the strengthening effect of innovation orientation on the link between internal flexibility and customer responsiveness. The empirical validation of the relationship between the multi-dimensional SC flexibility and customer responsiveness which is moderated by the innovation orientation is an original contribution to both theory and practice.

Place, publisher, year, edition, pages
Taylor & Francis, 2023. Vol. 34, no 16, p. 1543-1561
Keywords [en]
Supply chain flexibility, customer responsiveness, innovation orientation, manufacturing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-55786DOI: 10.1080/09537287.2022.2028030ISI: 000750260500001Scopus ID: 2-s2.0-85124310031Local ID: HOA;intsam;1634512OAI: oai:DiVA.org:hj-55786DiVA, id: diva2:1634512
Funder
Knowledge Foundation, 20130150Available from: 2022-02-02 Created: 2022-02-02 Last updated: 2024-03-26Bibliographically approved

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Jafari, Hamid

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