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Simple rules and learning: Business model innovation during Covid-19
Laurea University of Applied Sciences, Vantaa, Finland.
Haaga-Helia University of Applied Sciences, Helsinki.
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC).ORCID iD: 0000-0002-5836-577X
2021 (English)In: ISPIM Innovation Conference 2021, 2021Conference paper, Published paper (Refereed)
Abstract [en]

The COVID-19 pandemic has presented the hospitality industry with novel challenges. In this paper, we follow four case restaurants for a period of 12 months and track how they have innovated their business models and their learning processes through several cycles of iteration. Our work is based on the notion of simple rules. Eisenhardt and Sull (2001) propose simple rules as an approach to help businesses make decisions under fast-changing and uncertain environments. Methodologically, our study is a comparative case study with data comprising of interviews (two rounds in 2020 and 2021) and secondary data such as newspaper articles, web articles, restaurant websites and social media validating the timelines. Our results reveal that each of the case companies has 2-3 simple rules that have been pivotal for their business model innovation, and that these simple rules have become more explicit through different learning mechanisms.

Place, publisher, year, edition, pages
2021.
Series
LUT Scientific and Expertise Publications, ISSN 2243-3376 ; 110
Keywords [en]
Business model, Business model innovation, strategy, simple rules, cognition, action, learning
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-55592ISBN: 978-952-335-691-7 (print)OAI: oai:DiVA.org:hj-55592DiVA, id: diva2:1627973
Conference
ISPIM Connects Valencia – Reconnect, Rediscover, Reimagine, 30 November—2 December 2021
Available from: 2022-01-14 Created: 2022-01-14 Last updated: 2022-01-14Bibliographically approved

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Johansson, Anette

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CiteExportLink to record
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  • apa
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  • de-DE
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Output format
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