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How consumers’ respect for nature and environmental self-assets influence their car brand experiences
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Tampere University, Industrial Engineering & Management, Faculty of Management and Business, Tampere, Finland.ORCID iD: 0000-0003-4007-5341
Tampere University, Industrial Engineering & Management, Faculty of Management and Business, Tampere, Finland.
Institute of Systems Sciences, Innovation and Sustainability Research, University of Graz, Graz, Austria.
Institute for Management Research, Radboud University, Nijmegen, The Netherlands .
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2020 (English)In: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 261, article id 121023Article in journal (Refereed) Published
Sustainable development
Sustainable Development
Abstract [en]

This paper provides a novel perspective on sustainability research by exploring how two pro-environmental characteristics of consumers – respect for nature and environmental self-assets – influence their brand experiences. The study uses survey data collected on a car brand that incorporated eco-friendly advances. The results show that respect for nature has an impact on how respondents experience the eco-friendliness of brands and that eco-friendly brand experiences in turn influence general brand experiences. The findings also suggest that the effects of the two pro-environmental characteristics depend on the education level of the consumer: eco-friendly brand experiences of highly educated consumers are affected by their respect for nature, whereas those of consumers with lower education levels are affected by environmental self-assets.

Place, publisher, year, edition, pages
Elsevier, 2020. Vol. 261, article id 121023
Keywords [en]
automotive industry, brand experience, car brand, eco-friendliness, pro-environmental characteristics, partial least squares structural equation modeling
National Category
Environmental Management
Identifiers
URN: urn:nbn:se:hj:diva-47991DOI: 10.1016/j.jclepro.2020.121023ISI: 000543511300005Scopus ID: 2-s2.0-85082527690Local ID: HOA;intsam;1415410OAI: oai:DiVA.org:hj-47991DiVA, id: diva2:1415410
Funder
Academy of Finland, 279087Available from: 2020-03-18 Created: 2020-03-18 Last updated: 2021-02-25Bibliographically approved

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Saari, Ulla A.

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