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Du måste ju kunna ta en smäll: En multimodal kritisk diskursanalys om konstruktionen av maskulinitet i ungdomsserien Eagles
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
2020 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Studien “Du måste ju kunna ta en smäll” ämnar belysa och problematisera hur maskulinitet konstrueras i ett svenskt ungdomsprogram som sänts av public service. Uppsatsen undersöker konstruktionen av maskulinitet i den populära ungdomsserien Eagles som sändes 2019 på Sveriges television. Serien vänder sig till en ung publik som är mitt i en identitetsskapande period av sitt liv. Eftersom media kan ha en stor påverkan på ungas uppfattning om genus så är det viktigt att uppmärksamma vilka representationer av maskulinitet som förmedlas. Studiens teoretiska ramverk utgår ifrån genusteori och teorin om hegemonisk maskulinitet. Med hjälp av metoden multimodal kritisk diskursanalys och analysverktygen lexikala val, värdeladdade ord, attribut, scenmiljö, och stereotyper har vi studerat seriens åtta avsnitt och dess konstruktion av maskulinitet.

Analysen resulterade i att vi kunde utläsa sex diskursiva teman som var bidragande till seriens konstruktion av maskulinitet – 1) Män som aggressiva och kapabla till fysiskt våld, 2) Vulgärt språk och sexuella anspelningar som en del av den maskulina jargongen, 3) Män som överbeskyddande, 4) Män som rivaler och konkurrenter, 5) Män som karriärsinriktade samt 6) Män som omtänksamma och känslosamma. Analysens resultat avslöjade också en tydlig maskulin makthierarki där en av de manliga karaktärerna i serien tillskrevs en hegemonisk position som kunde upprätthållas tack vare andra män. Studien visade även att männen i serien gestaltades med flera äldre maskulina stereotyper, men trots detta fann vi diskursiva teman som tyder på en allt mer nyanserad konstruktion av maskulinitet.

Abstract [en]

The study” you need to be able to take a hit” aims to illustrate and problematize how masculinity is constructed in a Swedish tv-show for teenagers. The study examines the construction of masculinity in the popular youth tv-show called Eagles, which aired on Swedish television in 2019. The target group is a young audience who are in the middle of building identity. Since media has a big influence and can affect young people's perception of gender it is important to acknowledge which male traits that are conveyed. The theoretical framework of the study will be gender theory, masculinity and hegemony. By using the method multimodal critical discourse analysis and analytical tools such as lexical choices, emotionally charged words, attributes, stage environment and stereotypes, we were able to analyze eight episodes of the series and their construction of masculinity.

The analysis resulted in six thematic discourses which were contributory to the construction of masculinity within the series – Men as 1) Aggressive and capable of physical violence, 2) Vulgar language and sexual references as a part of the male jargon, 3) Men as over protective, 4) Men as rivals and competitors, 5) Men as career oriented and finally 6) Men as caring and loving individuals. The result of the analysis revealed a clear hierarchy of power between the male characters of the show. One of the men was assigned a hegemonic position, that was maintained with the help of other men. The study showed that many of the male characters were portrayed with conservative male stereotypes, despite this we found thematic discourses that shows a more varied construction of masculinity.

Place, publisher, year, edition, pages
2020. , p. 66
Keywords [en]
MCDA, gender, masculinity, hegemony, public service, teenagers, stereotypes
Keywords [sv]
MCDA, genus, maskulinitet, hegemoni, public service, svt, ungdomsserie, stereotyper
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-47742ISRN: JU-HLK-MKA-1-20200288OAI: oai:DiVA.org:hj-47742DiVA, id: diva2:1392024
Subject / course
HLK, Media and Communication Studies
Supervisors
Examiners
Available from: 2020-02-26 Created: 2020-02-06 Last updated: 2020-02-26Bibliographically approved

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