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Visual representations for communication in geographically distributed new product development projects
Jönköping University, School of Engineering, JTH, Industrial Product Development, Production and Design. Jönköping University, School of Engineering, JTH, Supply Chain and Operations Management.ORCID iD: 0000-0002-3361-6835
School of Innovation, Design and Engineering, Mälardalen University, Eskilstuna, Sweden.
Jönköping University, School of Engineering, JTH, Supply Chain and Operations Management. Jönköping University, School of Engineering, JTH, Industrial Product Development, Production and Design. School of Innovation, Design and Engineering, Mälardalen University, Eskilstuna, Sweden.ORCID iD: 0000-0003-2314-3357
Husqvarna AB, Huskvarna, Sweden.
2019 (English)In: Journal of engineering design (Print), ISSN 0954-4828, E-ISSN 1466-1837, Vol. 30, no 8-9, p. 385-403Article in journal (Refereed) Published
Abstract [en]

This study addresses the role of visual representations in supporting communication between an R&D team and geographically distributed suppliers for a new product development (NPD) project. It specifically focuses on the design and use of visual representations as a feasible way for communication between the distributed actors when they face communication challenges originating from differences in skills in the English language, but also from differences in work experiences. Relying on empirical materials from a Swedish manufacturing company in the mechanical engineering industry, this paper makes the following contributions to the literature. First, it shows that visual representations are effective boundary objects able to support process-oriented and product-oriented communication in distributed NPD projects. Second, it illustrates that visual representations do not necessarily have to follow graphic design principles, but can still be effective if distributed actors share the same project context. Finally, it highlights the need for a dynamic and context-dependent perspective on communication in NPD projects. 

Place, publisher, year, edition, pages
Taylor & Francis, 2019. Vol. 30, no 8-9, p. 385-403
Keywords [en]
annotations, communication, geographical distribution, New product development, visual representation, Product development, Context dependent, English languages, Manufacturing companies, New product development projects, Process-oriented, Visual representations, Visual languages
National Category
Production Engineering, Human Work Science and Ergonomics
Identifiers
URN: urn:nbn:se:hj:diva-46245DOI: 10.1080/09544828.2019.1661362ISI: 000485984600001Scopus ID: 2-s2.0-85072030679Local ID: HOA JTH 2019OAI: oai:DiVA.org:hj-46245DiVA, id: diva2:1352386
Available from: 2019-09-18 Created: 2019-09-18 Last updated: 2019-10-10Bibliographically approved

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Wlazlak, ParaskevaJohansson, Glenn

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