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Brand ownership of ‘public service’: A story of noble ideals, legal tensions, and the 140,300 SEK question of what public service really is and who has the right to use it as a brand
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, EMM (Entrepreneurship, Marketing, Management).
Jönköping University, Jönköping International Business School, JIBS, Media, Management and Transformation Centre (MMTC). Jönköping University, Jönköping International Business School, JIBS, Commercial Law.
2008 (English)Conference paper, Published paper (Other academic)
Place, publisher, year, edition, pages
2008.
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hj:diva-7357OAI: oai:DiVA.org:hj-7357DiVA, id: diva2:133643
Conference
the RIPE@2008 conference “Public Service Media in the 21st century: Participation, Partnership and Media Development”, October 9-11, 2008, Mainz, Germany.
Available from: 2009-08-19 Created: 2009-01-13 Last updated: 2014-08-01Bibliographically approved

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fulltext(152 kB)405 downloads
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File name FULLTEXT01.pdfFile size 152 kBChecksum SHA-512
627de2e1a239cdd3ad41be124ffeba64d2aeb97a01cbe95205c727dcd3fada701b79146007f19f915eb8b33d93f201c9fcab7dc22e5bb022321ea9aad43a3dbd
Type fulltextMimetype application/pdf

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Norbäck, MariaHumphreys, Edward

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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